And this is for the 1/2 cup glass jar worth $5.39! The store coupon was attached to the current mailed catalog, "Summer of Q 2008" I just received yesteday; and the previous catalog, "Grilling Time 2008" had a bunch of recipes using it. Here's a link to the recipes. Call to get on their mailing list for these catalogs (800/741-7787). Or you can order it free online with coupon code 20251C. Offer expires August 3. I also like to add 3-4 teaspoonfuls to one can of tomato sauce, a dash of liquid smoke and a dash of celery seed to make my own BBQ sauce. You'll never hit the bottle again!
Update 8-24-08 -- I've gone back to the Penzeys Barbeque Seasoning. I like it better combining into a sauce. I think the BBQ 3000 is better as a rub and for grilling.